Dividend King Colgate-Palmolive Presents Rare Buying Opportunity Amid Market Volatility

Colgate-Palmolive, a stalwart among Dividend Kings with 50+ years of consecutive dividend increases, now trades at a 26% discount—marking its most attractive valuation in a decade. While the S&P 500 flirts with bubble territory in 2025, the consumer goods giant offers stability through category dominance in toothpaste (60% global share), manual toothbrushes, and veterinary pet nutrition.

Historical performance underscores its resilience: $10,000 invested in 1990 WOULD now be worth $550,000 with 12% annualized returns. Though growth has slowed, its brand moat—including #2 positions in mouthwash and liquid fabric softeners—creates pricing power ideal for inflationary environments. "When markets get frothy, cash-flow compounders like CL become shock absorbers," says Bernstein analyst Callum Elliott.